Friday B.O. goes 'Grey'

'The Grey'Yesterday's bow for "The Grey" wasn't drab because the road opener made $6.5 million within the domestic B.O.Pic might be the 2nd release within the fledgling distribbery after "Killer Elite," which cumed $25 million in your area a year ago. "Grey" will most likely make between $16 million and $18 million through Sunday.Each one of the frame's other two openers coupled with online coupon merchants wishing a b - -.To. boost, and Lionsgate's "One your hard earned money can buyInch got just that. Despite modest midweek interest, sales elevated by Groupon participation knocked the Katherine Heigl-starrer to second place with $4.millions of Friday and full weekend estimations inside the mid-teens.It's difficult to express, however, the quantity of that gold gold coin Lionsgate will truly receive. One insider suggested "Money's" $6 coupon rate, which fits wholly for the exhibitor, continues to be put in weekend estimations at full-cost ticket costs, abnormally coming in the film's reported gross.Summit, however, offered tickets through Livingsocial and acquired $2.5 million for fifth place yesterday. The little-major, recently acquired by Lionsgate that's disseminating an instantaneous competitor this frame, is anticipating around $7.5 million for your weekend.Holdovers composed the comfort in the large players. The brand new the new sony/Screen Gems' "Underworld Awakening" acquired $3.4 million for third, then Fox's "Red-colored-colored Tails" with $2.8 million yesterday. Photos have cumed $36 million and $26 million Stateside, correspondingly. Contact the number newsroom at news@variety.com